The client is an architectural engineering services provider based out of India. Being an architectural solutions provider, the client provides a wide range of services such as retail space planning, furniture modeling, virtual staging, interior/exterior designing, and architectural design consultation for commercial spaces. With a good customer base in the US, UK, and Canada, the client wanted to enter the Australian market as well as wanted to scale up their reach in the US.
Aiming to cater to a wider global audience group, the client was searching for a content marketing agency to develop a long-term online marketing strategy. The architectural consulting client approached Content Inception with the requirement of creating a new website, content development, and social media marketing. The client's requirement can be summarized as follows:
Every digital marketing project is unique in its own way and therefore brings some unique challenges as well. This project required our team to get into the shoes of architects to see how they take requirements, visualize and deliver things. As the objective was for B2B engagement, understanding the behavior of architectural industry professionals was essential to develop an effective marketing strategy.
After the initial discussion with the client and freezing of the requirements, Content Inception's leadership team developed the complete road-map of the project. The team took approval from the client on the timelines and initiated the project:
Content Inception met all the timelines and showed a rising trend for website visitors to the client's new website. With specialized content marketing for architects, we also suggested significant changes to the client's old microsites which even resulted in around 29% drop in bounce rates. The client is happily associated with us from past 3-months and has signed a running contract for their content marketing needs (writing of weekly blogs, social media posts, and SEO).So, if you have similar digital marketing requirements for architectural firms and are looking for a reliable content marketing agency with years of content development, creative designing, and lead generation expertise, please contact Content Inception.