Content Marketing Strategy for Architectural Firm

About Our Architectural Services Client

The client is an architectural engineering services provider based out of India. Being an architectural solutions provider, the client provides a wide range of services such as retail space planning, furniture modeling, virtual staging, interior/exterior designing, and architectural design consultation for commercial spaces. With a good customer base in the US, UK, and Canada, the client wanted to enter the Australian market as well as wanted to scale up their reach in the US.

Requirements for Planning and Implementation of Digital Marketing Strategy

Aiming to cater to a wider global audience group, the client was searching for a content marketing agency to develop a long-term online marketing strategy. The architectural consulting client approached Content Inception with the requirement of creating a new website, content development, and social media marketing. The client's requirement can be summarized as follows:

  • Soothing as well as elegant website design suiting the taste of senior management professionals, architects, and business owners.
  • Content writing for service pages, blogs, and knowledge-base articles from the B2B perspective. Also, designing infographics for better audience engagement.
  • Social media promotion that includes the creation of customized banners, posts, and short YouTube video clips, etc.
  • SEO activities, such as target audience research, keyword research, demography analysis, and on-page/off-page optimization.

  • Challenges for Our Team

    Every digital marketing project is unique in its own way and therefore brings some unique challenges as well. This project required our team to get into the shoes of architects to see how they take requirements, visualize and deliver things. As the objective was for B2B engagement, understanding the behavior of architectural industry professionals was essential to develop an effective marketing strategy.

    Content Marketing Implementation Process by Content Inception

    After the initial discussion with the client and freezing of the requirements, Content Inception's leadership team developed the complete road-map of the project. The team took approval from the client on the timelines and initiated the project:

  • Our online marketing team planned the detailed website structure and shared that with the client.
  • The marketing strategy team also did a thorough demography research and competitor analysis to finalize the content marketing plan.
  • As part of our search engine optimization service, our team simultaneously did the content research and keyword research for the planned pages and took the approval on the finalized set of keywords.
  • With content collation around the topic, our writers who are subject matter experts started the content writing part keeping the audience and marketing aspect of the subjects in mind.
  • All the pages were reviewed for grammar, legal, and geopolitical errors. Though we write original content, for the client's additional satisfaction we used Grammarly and Copyscape to ensure plagiarism-free content.
  • Our strategic marketing team prepared and executed the publishing of the pages as well as social media promotion to magnify the number of website visitors.

  • Happy Client with a Rising Trend in Website Traffic

    Content Inception met all the timelines and showed a rising trend for website visitors to the client's new website. With specialized content marketing for architects, we also suggested significant changes to the client's old microsites which even resulted in around 29% drop in bounce rates. The client is happily associated with us from past 3-months and has signed a running contract for their content marketing needs (writing of weekly blogs, social media posts, and SEO).

    So, if you have similar digital marketing requirements for architectural firms and are looking for a reliable content marketing agency with years of content development, creative designing, and lead generation expertise, please contact Content Inception.

    contact Content Inception for online marketing for architects
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